Chrissy Teigen did face backlash and some temporary consequences due to the cyberbullying allegations made by Courtney Stodden, including losing or pausing brand deals with companies like Macy’s and Target back in 2021. However, her career has largely rebounded since then.

While brands are cautious about partnering with public figures who have controversy attached to them, Teigen has worked on rebuilding her image, issuing public apologies, and continuing her business ventures, including her Cravings brand. Given her strong personal brand and fanbase, it’s unlikely that these past allegations alone will lead to a complete loss of partnerships in the long term—unless new controversies arise or public sentiment shifts dramatically.

That said, the world of celebrity endorsements is unpredictable, and companies always weigh public perception when deciding who to align with. If consumer sentiment around Teigen turns more negative, brands could distance themselves, but for now, she seems to have moved past the worst of the fallout.