Success on Facebook Marketplace when selling properties comes down to visibility, appeal, and trust. Here’s what makes some properties outperform others:

1. High-Quality Photos & Videos 📸🎥

• Use bright, clear images (natural light works best).
• Capture multiple angles of key rooms and the exterior.
• Upload a video walkthrough to give buyers a virtual tour.
• Avoid blurry, dark, or cluttered photos—they scream “red flag!”

2. Competitive Pricing 💰

• Research similar listings in your area.
• Price slightly below market value for faster traction.
• Mention if you’re open to negotiation to attract more interest.

3. Keyword-Rich, Engaging Descriptions 📝

• Include details like square footage, number of bedrooms/bathrooms, lot size, and special features (pool, garage, smart home tech, etc.).
• Use phrases like “Move-in Ready,” “Recently Renovated,” or “Priced to Sell” to grab attention.
• Highlight neighborhood perks (e.g., “Walking distance to parks and top-rated schools”).

4. Proper Listing Category & Tags 🏷️

• List under “Property for Sale” or “Rent” (not “Miscellaneous”).
• Use location tags and specific keywords (e.g., “3-bed home in Austin” or “Luxury Condo Miami”).

5. Fast & Friendly Responses 💬

• Reply quickly to inquiries—hot leads won’t wait.
• Be transparent and honest to build trust.
• Offer virtual showings via video call for long-distance buyers.

6. Strong Social Proof & Credibility 🌟

• Link your business profile if you’re a realtor.
• Encourage past clients to leave reviews if possible.
• Avoid anything that looks scammy (e.g., vague descriptions, stock photos).

7. Boost with Facebook Ads (Optional) 🚀

• Consider small ad spend to target local buyers.
• Use Facebook’s geotargeting feature to focus on the right audience.

8. Post at the Right Time ⏰

• Best posting times: Evenings (6-9 PM) & Weekends.
• Listings get the most visibility within the first 24-48 hours, so engage with comments to keep it active.

9. Refresh & Repost the Listing ♻️

• Listings lose traction after a few days. Renew or tweak them to stay fresh.
• If it’s not selling, adjust the price or update the description/photos.