Companies legally manage multiple social media accounts by following platform rules and implementing best practices, including:

1. Complying with Platform Policies

• Social media platforms like Facebook, Instagram, Twitter (X), and TikTok have policies against spam, automation abuse, and deceptive practices.
• Companies should read and adhere to Terms of Service to avoid penalties.

2. Using Business or Enterprise Solutions

• Platforms like Facebook Business Suite, Twitter Business, and LinkedIn Business Solutions allow companies to manage multiple accounts without violating rules.
• Meta Business Manager helps companies manage multiple Facebook and Instagram accounts under a single dashboard.

3. Social Media Management Tools

• Platforms like Hootsuite, Buffer, Sprout Social, and Later allow companies to handle multiple accounts legally.
• These tools ensure compliance by integrating directly with social platforms’ APIs.

4. Avoiding Bots and Automation Abuse

• Platforms prohibit using automation for engagement manipulation (e.g., fake likes, comments, or followers).
• Companies should use official API access for automation (e.g., scheduling posts) while avoiding engagement bots.

5. Clear Account Ownership and Purpose

• Separate personal, brand, and regional accounts to avoid confusion.
• Disclose affiliations when managing multiple brand pages (e.g., parent and subsidiary brands).

6. Following Advertising and Promotional Guidelines

• Companies must disclose partnerships, sponsorships, and ads as required by platforms and legal entities (e.g., FTC guidelines in the U.S.).
• Running ads through an official business manager helps maintain compliance.

7. Using Multiple Admins and Role-Based Access

• Instead of multiple logins, use team access features on platforms like Facebook Business Suite.
• Grant access through role-based permissions rather than sharing passwords.

8. IP and Device Management

• Logging into multiple accounts from a single device/IP can trigger security alerts.
• Using VPNs or corporate IP solutions for remote teams can help manage access securely.

9. Respecting Content and Copyright Rules

• Avoid plagiarism, unauthorized content use, and copyright violations.
• Use licensed content or create original material to avoid takedowns or bans.

By following these practices, companies can efficiently manage multiple accounts while ensuring compliance with platform rules.